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 Capitalizing on the popularity of food trucks in NYC, I worked with the Publicity team to create a game called "Say It Right to Get a Bite" in which participants had to order their food item in either German, Italian, French, or Spanish. While waiti
 Role: Creative direction, art direction, design, and illustrations for the truck wrap and promotional materials
 Long lines awaited the food truck in midtown and Union Square during the two-day promotion.
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